Mersa Matruh lies at the westernmost end of the “White Coast” — one of the best known enclaves on the northern coast. Blissful and poetic, this secluded stretch of beach is sheer romance. Uncrowded and pristine, it’s simply sublime. Time your visit such that you work around the peak holiday season between June and September, and you’ll be enchanted by it’s magic.

No holiday is complete without a little retail therapy. Almaza Bay has a thriving shopping scene, ranging from brand-name outlets to specialty boutiques. The commercial district offer refined dining by the seashore and a fantastic line-up of entertainment and nightlife.

The shops and markets of Mersa Matruh offer an ethnic touch. You will be enticed by great bargains, gold and hand-crafted leather goods are what the area is known for. A high quality of workmanship and astonishingly good value make for a steal.